The Perlene

The Perlene is a social club that exists to center womxn. 

We were approached by The Perlene as they transitioned into a new space, and needed a new brand strategy to express their full offerings.  What resulted was a celebration of all femme expressions, reflecting the diverse and supportive community that the club fosters.

Roles: Strategy, Concept

Art Direction & Design: Ellen Wilde
Interiors: Mandy Riggar