The Perlene is a social club that exists to center womxn.
We were approached by The Perlene as they transitioned into a new space, and needed a new brand strategy to express their full offerings. What resulted was a celebration of all femme expressions, reflecting the diverse and supportive community that the club fosters.
Roles: Strategy, Concept
Art Direction & Design: Ellen Wilde
Interiors: Mandy Riggar